Englishperience: Blue Monday

Just a few days we have probably been in the sales to shop some bargains. Undoubtedly, marketing is always fighting for people to buy, buy and buy and it seems Anglo-Saxon concepts where a colour name plus a noun are far contributing to this all-out 'war'. So to speak, we have just to go back to only some months ago, where the store windows or websites percolated in our eyes and credit cards... Do you remember Black Friday? Well, today is Blue Monday.

It is widely known that the concept of 'blue' has a nostalgic hint in English. Thus, for instance, we have some concepts like 'feeling blue' denoting 'feeling sad'. Evidently, this concept is also found in some other expressions where this meaning is not depicted like 'blue ribbon' (the king-standing award in a competition) or 'blue blood' (belonging to the monarchy), among others.

However, the topic under study today is Blue Monday and its meaning is, as I pointed just a few lines before, the concept of melancholy. What is the reason for choosing such a name? It's simple: after a long vacation period, after the copious Christmas gifts, we are precisely in the middle of January, the cold weather of these days coupled with the frustration of not having fulfilled our New Year Resolutions, the outcome is simple: Blue Monday.

And again, many online enterprises take advantage of this fact to promote their sales by giving the customers the chance to buy items on their webs by avoiding the shipping costs... The essence of this, after all, is that any opportunity is valid to sell.